The relationships that can be established between an italian investor and film are two and can coexist.
Joint venture: is to contribute to the film's production. The investor (Art. 1, paragraph 325, l. 244/2007 and Decree 21.1.2010) enjoys the benefit, by the State, the TAX CREDIT, is a recovery of 40% of the amount invested in the form of credit d'sets and acquires also a share of the profits of the film rights. The investor will appear in the film's opening credits and promotional materials, such as flyers, posters and trailer.
PRODUCT PLACEMENT: the investor buys a space for visibility for your brand or product within the film, contract duration and default mode. If desired, the visibility can also be extended to events related to the film and its presentation and promotion. In the film, the brand (or product) can be shown, appointed or both. The brand will also appear in the film titles and, depending on the agreements, promotional materials, such as flyers and posters.
N.B.: Compared to the traditional mode of advertising, acquiring visibility in a movie offers investors some important features:
Each film has its own target audience, as well as any product or service: it is important, of course, create the right match. You can contact us to evaluate whether the possibilities we have to offer at this time fit, and how, to your brand or product.